Action video camera maker GoPro has leased 45,000 square feet in the remodeled former San Diego International Floral Exchange building in Carlsbad – boosting the high-profile company’s local footprint.Cardiff locals have reported the GoPro people transforming the scene downtown as bankers in business suits became common next to regulars in flip flops at the local cafes.
Based in San Mateo, GoPro was founded in 2004 by University of California San Diego graduate Nick Woodman, an avid surfer who found a better way to capture photos and videos on the waves.
Today, GoPro dominates the digital camera and camcorder market. It has more than 1,000 employees worldwide. In San Diego County, GoPro employs 80 workers at an older, 13,000-square-foot office building in Cardiff, according to real estate research firm CoStar.
This move sounds like not really a policy problem with Encinitas government, but just not enough office space in Cardiff for a growing company.