Have you seen this woman? Coming soon to a store near you!
The Internets are abuzz with rumors of Walmart coming into the old Home Depot Expo location in the El Camino Pension Revenue Corridor.
Look what Walmart (they've since dropped the hyphen) tried to do in Carlsbad in 2007:
Wal-Mart has purchased a 17-acre site at College Boulevard and El Camino Real in Carlsbad and hopes to build its most upscale store in the nation there, according to a company spokesman.
"It will be an absolute paradigm shift," said Wal-Mart spokesman Aaron Rios in an interview Thursday evening.
Wal-Mart, which has long sought entry into Carlsbad, recognizes that if it succeeds in building a store in the affluent, carefully planned community, it could not be a typical "big box" store, Rios said.
"We believe the community of Carlsbad would say, 'That's not for us,' " he said.
Most stores, for instance, sell wine costing between $7 and $25, while the proposed store would have bottles selling for as much as $100, he said. It would also offer a pricier line of clothing, such as the newly introduced George ME by designer Mark Eisner.
Well, the Carlsbad store doesn't seem to have worked out, probably because of political resistance. So they seem to have rolled down El Camino to anything-goes Encinitas.
There aren't a lot of People of Walmart in the geographic area this one would serve. We're surrounded by Walmarts all along the 78, and to the south there's one in Kearny Mesa. So this one would really only serve Del Mar to south Carlsbad. It may be the wealthiest Walmart territory in the country. If they're coming, I certainly wouldn't be surprised to see them try out a new upscale concept.
What kind of wine do you get for $100 at Walmart?
UPDATE: Yup, it's coming. No word yet on whether it will be "upscale."