Tuesday, December 15, 2015

Santa comes early to Walmart

10 News:
The woman showed up at the store on Leucadia Boulevard Friday night with her husband and young daughter. She was wearing a shirt that said 'Blessed' and she paid off $9,000 worth of layaway accounts for nearly 50 customers. She asked to remain anonymous.

11 comments:

  1. City Planners are waiting for their payoff from Developers for promoting greater density and higher developer profits.

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  2. I read this earlier, and quietly predicted that the first comment would somehow find a way to be negative.

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  3. We have a city council completely out of touch. This housing element is a con job. Ethics and integrity long gone.

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  4. You want negative? I think this was a publicity stunt by Walmart to get more people to put items on layaway on the off chance they will win the "pay it forward" lottery. Nine grand is a drop in the bucket for this kind of publicity.

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    1. Headlines -
      Anonymous good Samaritan 'Santa B' pays $79000 for layaway charges at Pennsylvania Walmart

      Mystery donor pays off $106000 in Walmart layaways at 2 northeast Ohio stores

      Secret Santa pays off $16K in layaways at Walmart

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    2. Isn't that sweet? It's also great that these "layaway angel" stories just started about a week ago (not on Black Friday?) and the "anonymous" donors seem to have started out small (a $283 donation is the earliest I can find). Also notice how these values (and the attendant publicity) are increasing over time?

      Given that there is probably a large percentage of "no-shows" and layoff items returned to shelves after the holidays, these "donors" just saved Walmart from having to write off re-stocking costs and lost revenues.

      Now look at how many other "secret santa" stories are out there. I found one of consequence, at a Toys R Us (owned by KKR and Bain Capital). Doesn't it seems strange that in a country of 320 million potential santas, the only news we hear of this is accompanied by the phrase "Walmart shoppers?"

      If this was kicked off as an ad campaign, Walmart just made the cheapest ad buys ever in in Miami, Cleveland, Las Vegas, Harrisburg, Upstate New York, and New England. All the major blogs are covering it, too. Newspapers, radio, television, church sermons, and internet blogs, all for a few grand from a mega-million dollar ad budget. Talk about ROI!

      Somewhere, a Walmart executive is getting a little extra stocking stuffer for this idea. Brilliant, really.


      Unambiguous charity looks like this: http://consumerist.com/2015/11/30/anonymous-donors-leave-500000-check-in-minnesota-salvation-army-kettle/

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  5. So why is Encinitas leaders always sooo far behind Carlsbad leaders?

    http://www.seasidecourier.com/news/carlsbad-unveils-proposed-village-barrio-master-plan/article_71f0c36e-a372-11e5-bf79-230f43c5d272.html

    Is it because they are soooo focused on selling out the existing residents for higher profits for developers??

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  6. I think this was a lovely gesture and am disappointed at seeing only negative comments. I have paid the rest of an Encinitas Walmart shopper's invoice when the person in front of me didn't have enough money to cover their groceries.

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    1. the Community Resource Center is perhaps a better place to put your money if you want to impact Encinitas' underclass

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